Apple's New Era with Tim Cook

Yesterday, September 9th, Apple stunned the world again with a new product category, the Apple Watch. Accompanying with the watch was the release of iPhone 6, iPhone 6 Plus and the Apple Pay.

The event started quickly into the new iPhone and wasted no time to introduce Apple Pay, a new payment system on iPhone 6. Then Apple reserved almost 1 hour of the event to talk about Apple Watch. This stunning little device rekindles technology, art, and fashion into one personalized gadget.

So if we pay close attention to the way Apple was before and the way Apple is now, there are some significant changes:

1. Product names are accompanied by Apple Logo.
   
   
   
   
2. There seems not be called iDevices anymore. With Apple Logo, Apple brand starts to shine explicitly through each product.
3. iPhone events and WWDC will be likely to happen every year from now on. WWDC happens in June and iPhone + iOS happen in September.
4. There are more videos to explain the product and the process of making it.
5. The rounded factor will become a main design thing for Apple devices. This design belongs to the design chief Jony Ive.
6. Apple starts making ads in house. 
7. Relentless hiring of talents across industries. Noticeably, the hiring of Burberry CEO, Angela Ahrendts.

Hopefully, more interesting things will come in the next year. With this September event, 2014 just marks a new key chapter in the Apple's story, or shall I say, Apple's post-Steve era.